Jaidah Automotive opens Middle East’s largest Chevrolet showroom

by  — 12 January 2016

Chevrolet vehicles exclusive dealer in Qatar, Jaidah Automotive, announces the opening of its new showroom in Jaidah Square, Airport Road.

The new showroom breaks a record for being the largest standalone Chevrolet showroom in the Middle East with the entire range of Chevrolet’s product lineup showcased under one roof. With a space of 3300 square metres, this centre will showcase over 33 Chevrolet vehicles with a unique zoning concept.

The new location comes as part of Jaidah Automotive’s on-going expansion strategy to provide customers with an array of accessible centres.

Mohamed Jaidah, group executive director of Jaidah Group, said, “The opening of the largest standalone Chevrolet showroom in the Middle East is a proud moment for Jaidah Automotive and a clear demonstration that our expansion plans are exceeding our ambitious expectations.”

He said the new showroom signifies the start of even greater success for Jaidah Automotive and for Chevrolet in the region. “The Chevrolet showroom will help secure Jaidah Automotive’s position at the forefront of Qatar’s automotive industry, and we look forward to continuing to offer the best services to our customers and contributing to Qatar’s economic growth,” he added.

Markus Leithe, managing director of GM Middle East Commercial Operations said, “We are very proud to have Jaidah Automotive as our partner in continuing Chevrolet’s momentum in Qatar. The new showroom reflects their commitment to deliver a customer shopping experience that matches the character of the Chevrolet brand. Being the region’s largest Chevrolet standalone showroom, this investment reflects Jaidah Automotive’s dedication to the business and the community that they serve.”

The theme-based showroom will have different zones such as Adventure, SUV, Crossover, Performance and Passenger – each catering to different needs of customer by offering a variety of vehicle trims and colors. That will include the base, full option and accessorised models.

The Adventure zone, for example, is for the adventurous customer who would like to explore the options of customised pickup trucks, built for desert off–roading and exploring Doha’s various desert activities with the powerful Silverado.

For the family-minded customer, SUV zone gives option of browsing through the different Tahoe and Suburban models that come with latest Chevrolet safety and technology features.

The opening ceremony was also attended by Jassim Jaidah, chairman of Jaidah Group; HE Dana Shell Smith, US Ambassador; and Abdallah Madhoun, Chevrolet Middle East regional sales and marketing manager.

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