News: Qatar National Convention Centre set to host one of the largest conferences in the world

Doha, 8 November: With less than three weeks to go, the Qatar National Convention Centre (QNCC) has intensified its preparations to take centre stage and host Qatar’s largest conference to date – the United Nations’ Framework Convention on Climate Change 2012 (COP18/CMP8). The event which will take place from 26 November to 7 December is expected [...]

News: Entrepreneurs Organisation Qatar, appoints new president

Doha, 7 November: The Entrepreneurs Organisation (EO) Qatar chapter has announced the appointment of Mohamed Jaidah as President to EO Qatar for the 2012-2013 year, under the international Entrepreneurs Organisation. The organisation brings together some of the most influential and socially aware entrepreneurs in Qatar, in an attempt to help their members learn and grow [...]

Interview: Khalid Al Jaber, A serial entrepreneur

As CEO of Innovation Group, Khalid Al Jaber is a 35-year-old Qatari who is involved in all four of his company’s divisions, in the information technology sector and filmmaking, as well model building for the construction, real estate and oil and gas industries, through the German-based Innovation GmbH. Al Jaber is also executive director of [...]

Virtualising Qatar’s Businesses

The virtualisation of business organisations and the challenges in the networking and data management industry TheEDGE spoke exclusively with Nimer Ghazal, country manager for Brocade Qatar about the virtualisation of business functions, the move to cloud based applications and the challenges for companies in managing their data in a time of information explosion. What is [...]

Qatar’s atomic future

Nuclear energy analyst provides evidence of Qatar’s atomic power ambitions by Jamie Stewart Evidence has emerged that the Qatar Ministry of Energy and Industry is moving forwards with its programme to develop nuclear power in the country. State-owned energy giant Qatar Petroleum is seeking to employ a senior nuclear energy analyst, with responsibilities including playing [...]

Is Management Ideology the last bastion of American hegemony?

Here is a tricky question: How many living management gurus did not learn their trade in North America? The London Business Schoolís Julian Birkinshaw, who has presented this condundrum to many of his esteemed international colleagues, writes that it is not easy to come up with a list of top experts who are not American, [...]

News: New NGO launched to enhance research and sustainability in Qatar

Doha, 25 October: As part of Qatar’s investment and long-term commitment to the environment, the Qatar Sustainability Network (QSN) was officially launched in Doha yesterday. At the launch, Nadia Aboul Hosn interim board member at QSN outlined the mandate as a network to cultivate a culture of research, science, and sustainability through active engagement of civil [...]

Vol 4 Issue 10 Oct 2012

This month’s cover story in about one of Qatar’s more contentious investments, The Shard, a skyscraper that sits on the bank of the river Thames in central London. We take a look at the differing sentiments it has generated from Londoners and Qatar’s role in the project. In this issue we also look at the [...]

RecentArticles: Marketing & Design

Digital Display Signage and its Marketing Applications

When digital signage or electronic billboards are mentioned, the bright and colourful outdoor displays in large cities immediately come to mind. But, as Charles Vincent explains, this affordable and versatile medium is increasingly being used with great effect in a variety of different marketing and corporate communication applications. The modern marketing world is no stranger [...]

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Why is Good Advertising Is Necessary?

Despite continual and rapid improvements in the sophistication and inclusion of advertising budgets in the annual finances of regional companies, some firms in the Middle East are still reluctant to commit to extensive advertising campaigns. Those who do, do so only in traditional media such as newspapers and radio avoiding magazines, television and online, which [...]

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The Modern Guide to Websites

Online representation for companies in the form of a website has become a compulsory part of branding and marketing strategy during the last decade. However, despite the world wide web having been in operation for more than 15 years, as the internet and its usage evolves, firms still make mistakes in their attempts to turn [...]

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Communicating Company Values to Employees

In a nutshell, employer branding is matchmaking, creating the perfect relationship between a company and its current and future employees. Roula Zinati Ayoub takes a closer look. An employer brand is the ideal way in which to communicate a company’s culture and values, and helps ensure employees fit in with – and are passionate about [...]

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Better than Reality

No longer a special effect in a futuristic James Cameron movie, Augmented Reality is a tool which can enrich a consumer’s brand experience. Charles Vincent takes a closer look. In the April 2011 issue of TheEDGE, we discussed how Augmented Reality (AR) is being used by marketers to enhance the customer experience and improve sales. [...]

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